EbikeCityZen's founder, Joe Borrelli as a child and as an adult on his Ebike

The Joy of Rediscovery: The Story of EbikeCityZen's Founder

Written by: Joe Borrelli

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Published on

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Time to read 8 min

Rediscover the Joy of Riding with EbikeCityZen

Remember that feeling as a kid? The wind in your hair, the sun on your face, the pure exhilaration of pedaling down the street on your first new bike? My name is Joe Borrelli, founder of EbikeCityZen.com. For me, I particularly remember a blue and silver Schwinn, a gift from my parents in third grade. We had just moved to a new city, so for me that bike was my freedom, my passport to adventure and my ability to connect with my new surroundings. I rode to school, met up with new friends in the neighborhood, and rode till the streetlights came on. I'm sure you have similar recollections of your first bicycle. 


But somewhere along the way, like many of us, I traded my two-wheeled companion for a four-wheeled one. With the excitement of getting my drivers license at 16, I started driving everywhere. The convenience of a car, the demands of school and work, the lure of a "grown-up" lifestyle. Compound that with living in a suburb in the 1990's. The infrastructure was built for cars. Outside of individual subdivisions, there was barely infrastructure for pedestrians, much less bicycles. It all led me away from the simple joy of bicycling. A simple joy that eluded me until fairly recently.

Lessons from my Career in Car Dealerships

As a kid and to this day, I have always loved cars, too (and Legos). My elders regale that as I kid I knew every car make and model and of course had posters of sports cars on my bedroom wall. This led me to a career path in the automobile service industry. For 25 years, I worked my way up from the bottom through every type of job in automobile service, eventually becoming Service and Parts Director for entire car dealerships. I knew cars inside and out and I prided myself on providing excellent customer service. But I also saw the darker side of car dependency, especially in the last few years. I started to notice a change in consumer attitudes toward cars. Drivers were becoming more and more dismayed with car ownership. The cost of owning and maintaining a vehicle began to increase rapidly, but consumers felt trapped. They were so used to their car-centric lifestyle, that they couldn't even fathom other transportation choices.


I remember one customer in particular, a young mother, near tears because she discovered a flat tire as she was about to leave home for a doctor's appointment. The doctor's office was just over a mile from her home, but the thought of walking or biking never even crossed her mind. Instead, she had her car towed to the dealership to get the flat repaired, and completely missed the important appointment. I helped many other people with similar examples to this, saw people's look of utter helplessness in these situations, and it sparked something in me. There had to be a better way.

Skyrocketing costs: The cost of owning a car has risen 39% since 2020, according to a recent report from the Navy Federal Credit Union. That’s due in large part to the rapidly rising prices of both new and used cars, as well as auto insurance, repair costs and fuel.

Frustration and inconvenience: A minor breakdown could derail a person's entire day. Because cars have become so complex, very few people can work on their own cars anymore. People would sit in the waiting room of a dealership feeling stranded, even though their destination might be just a couple miles away.

Environmental impact: The constant stream of cars, spewing exhaust, is taking a toll on our air quality and our planet. Urban areas are becoming gridlocked with traffic, and more and more green spaces have been paved over just to make room for roads and parking lots.

At the expense of human centric infrastructure: According to data from the Federal Highway Administration, approximately 61,000 square miles of the United States are covered by paved roads and parking lots. America has 2 billion parking spaces. Think about that for a second: That's 540 billion square feet of parking, or 6 parking spaces per person! It really highlights how much of our land is wasted for storing vehicles, even when they're not in use. Imagine if we could reclaim some of that space for parks, housing, or even bike lanes!

The sheer number of cars: There are now so many cars on the roads that according to INRIX, a global leader in transportation data, Americans lost an average of 42 hours to congestion in 2023, up 11% from 2022, costing $733 per driver.

The Ebike Awakening

After 25 successful years as an employee in the automobile industry, I decided I wanted to start my own company. I knew that I wanted to help people, improve society, and make the world a greener place while offering an alternative to the car-centric existence that so many people feel trapped in. Being in the transportation industry and seeing the dismay of consumers over the ever rising costs of a car-centric existence I knew that there was a real need for something better. I saw the expansion of bike friendly infrastructure being built in cities across the country, but also noticed that relatively few folks were adopting traditional bicycles as a legitimate way to reduce their car dependence.


Then I discovered Ebikes. These aren't just bicycles; they're a revelation in helping bicycles become a real viable mode of transportation for everyday Americans. Electric pedal assist allows Ebike riders to effortlessly climb hills, and ride for longer distances - they remove virtually all of the strenuous effort that holds people back from traditional bicycles. This new technology opens up bicycling to a vastly larger percentage of the population. People of many more body types, ages and fitness levels can ride an electric bicycle. Virtually anyone who has the ability to walk can use an Ebike. Electric bicycles are the perfect blend of nostalgia and innovation, technology and practicality. 


Will Ebikes replace cars completely? Absolutely not, but they will offer many folks an alternative. I still own a car, and probably always will - but I use my car much less frequently. The car is now reserved for longer trips, because the vast majority of everywhere I need to go on a daily basis is actually easier to get to by Ebike. 



I got myself an Ebike and started riding everywhere – to appointments, to the grocery store, to meet friends. I challenged myself to ride everywhere I used to drive. I rediscovered the joy of exploring my city and felt connectedness with my community, through the simple pleasure of not feeling trapped behind a windshield stuck in traffic with road rage seeping in. I was no longer separated from the world around me, I was part of it. I was feeling the beauty of nature as I rode along miles of bike paths along the lake, smiling at passers by and discovering hidden gems that I never noticed before. I knew that there were so many other benefits, too. Environmental benefits, benefits to my community and the small business in my neighborhood, benefits of not taking up 12 times as much space on the road traveling solo in a car. And I wanted to share all the awesome attributes I found in Ebikes with others. So I founded EbikeCityZen.com in hopes that I could help you get the same benefits I do.

Why Choose EbikeCityZen?

I founded EbikeCityZen.com to be more than just an Ebike retailer. I'm your partner in embracing a healthier, happier, and more sustainable Ebike Lifestyle. I'm here to help you realize that you don't have to drive everywhere you go - and help you love a new way to get around your town that saves you time and money. EbikeCityZen is where modern urban transport meets personal mindfulness in the world of electric bicycles. Here's what sets EbikeCityZen apart:

  • A Focus on Education: Ebikes are a relatively new form of transportation, and becoming more popular by the day. This is because there are so many benefits to using electric bicycles for transport and pleasure. The benefits are physical, emotional, financial, environmental, community building and more. I will continue to publish articles, blog posts and social media content to help educate you and the community about the benefits of Ebikes.
  • Curated Selection: We offer a wide variety of high-quality Ebikes to suit every need and riding style – from sleek commuter Ebikes to rugged electric mountain bikes to casual cruiser Ebikes. We also have convenient folding Ebikes for those with limited storage and electric Tricycles to help folks who might need a little extra help with balance.
  • Commitment to Safety: Our Ebikes are selected to meet certain standards. Our Ebikes feature UL listed batteries and electronics. Our Ebikes all meet the legal classification of Class I, II, or III "low-speed electric bicycles" that are legally allowed to operate everywhere traditional bicycles are allowed throughout most of the country. We do not sell electric motorcycles or moped type vehicles that exceed these legal limits.
  • Quality Affordable Brands: EbikeCityZen is proud to be an authorized retailer for Eunorau and Senada Ebikes. These brands were chosen based on their commitment to providing quality Ebikes at an affordable price. There are fancier more expensive Ebikes on the market, and there are tons of cheap Ebikes available from big box and online mass market retailers. EbikeCityZen strikes the balance of quality, price and personal service that you just don't get from giant retailers. Every Ebike we sell comes with a price match guarantee, full manufacturer warranty, and a 14 day return policy.
  • Expert Advice: I'm personally available to answer your questions, help you choose the perfect Ebike, and guide you on your Ebike journey. I've researched electric bicycles and their benefits extensively and am constantly creating informative blog posts and educational material to help you learn, too.
  • Community Focus: I've committed to supporting local and national cycling infrastructure initiatives, participate in cycling communities, and commit to business groups that support local communities. I will continually donate a portion of our profits to a rotating selection of charities.

EbikeCityZen.com was founded on the idea that everyone should be able to experience the joy of riding an Ebike. Our founder, Joe Borrelli, is passionate about helping people find the perfect Ebike to fit their needs and lifestyle. From the beginning, the ethos of EbikeCityZen is to be where modern urban transport meets personal mindfulness in the world of electric bicycles. We believe that electric bicycles can change people's lives for the better, and we are committed to providing our customers with the best possible Ebike experience. An experience that is mindful.

If you are looking for a new Ebike, we encourage you to shop at EbikeCityZen.com. We offer a wide variety of electric bicycles to choose from, and our expertise can help you find the perfect bike for your needs. We also offer payment plans to make your Ebike purchase more affordable.

When you shop at EbikeCityZen.com, you can be confident that you are getting the best possible Ebike at the best possible price. In fact we have a price match guarantee! We are committed to providing our customers with the best possible service and support.

Shop EbikeCityZen.com today and rediscover the joy of riding a bicycle with a new Ebike!